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What is a designation or program name? Why should we include designations or program names on our donation page?

Creating designations or program names on your donation page allows donors to direct their donation toward a particular program, fund, project or department. For example, if you have a program designed to benefit children, add that as a program name (ex: “Children’s Art Program”). Similarly if you are promoting a donation drive for specific benefit, you can add a program name or designation (e.g. “Annual Fund”).

Program names or designations can be modified on your donation page at anytime. Keeping them updated to match your current fundraising initiatives can ensure that donors know they are giving their support to the right areas of your organization.

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